EXEED's brand connotation is transcendence and exploration, representing people’s self-transcendence and the exploration of the unknown, as well as continuous breakthrough in brand-new experience of high-end vehicles. EXEED’s brand Slogan “BORN FOR MORE” symbolizes the extraordinary realm of life and the progressive attitude towards life.
Recently, EXEED, a brand-new high-end automobile brand, cooperated with Vadim Repin, a world-renowned violinist and artistic director of the Trans-Siberian Art Festival, created the brand theme song Born for More exclusive for EXEED.
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Poster of the cooperation between EXEED and Repin
Vadim Repin, born in Siberia in 1971, is a famous Russian violinist and a world-renowned musician. At the age of 11, Repin won all the awards at the Henryk Wieniawski Violin Competition, a national music competition of Russia. At the age of 17, he became the youngest winner of the Queen Elisabeth Music Competition, a famous international competition. His works also enabled him to win important international awards such as the Echo Music Awards and the BBC Music Awards. In 2010, he won the Ordre des Arts et des Lettres, the highest honor in France, for his great contribution to music. Repin's unremitting pursuit and ultimate exploration of art coincides with EXEED's brand concept of pursuing exploration and transcendence, which is why EXEED has chosen to cooperate with Repin.
Born for More is a collective creation of a team of young musicians led by Vadim Repin inspired by the brand spirit of EXEED. "The brand EXEED has the spirit of indomitable exploration, and its brand-new models, such as EXEED VX and EXEED TXL, will also win the love of users all over the world, " said Repin, the creator of the brand theme song of EXEED. "The creation of Born for More was an impromptu process. It is a fusion of classical music elements and inspired by the birth of a star in the vast sky."
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EXEED VX
EXEED has won many honors since its launch. Previously, EXEED VX won the award of "2021 Top Ten Vehicle Bodies of China" for its strong body safety performance, and its 2.0TGDI engine was also selected as one of the "Chinese Hart” top ten engines of China. In the 2021 C-NCAP evaluation results published by the China Automotive Technology and Research Center (CATARC), EXEED VX got a “five-star" safety rating by virtue of its advantages in active and passive safety, and ranked first in the safety evaluation of seven-seat medium and large SUVs in China with a comprehensive score of 92.4%, both of which show the strength of EXEED as a high-end automobile brand in the safety field. Moreover, in 2021, EXEED VX completed the world's first open car-to-car collision test of two cars at the relative speed of 128 km/h, and passed this rigorous challenge with full marks, demonstrating EXEED's pursuit of ultimate safety and quality. In a word, it has stood up to various tests with its ultra-high standards.
In the future, EXEED will successively enter markets in Europe, South America, Middle East and other regions. By creating more value for users with reliable product quality and refined service, it will become a high-end brand belonging to users all over the world, and provide global users with safer and more comfortable driving experience.
