June 24, 2022

Exeed Automobile Co.,Ltd respects your privacy(In this Privacy Notice, “EXEED”, “we”, “us”, “our”, “Group”, each refers to Exeed). Whether you deal with Exeed as a customer, a consumer, a member of the general public, etc., you are entitled to the protection of your Personal Data. This data may relate to your country,name, telephone number, email .

Updates and local legislation

 This Privacy Notice may be modified from time to time to keep up with local and international laws and regulations. In case of conflict between this Privacy Notice and local legislation and/or regulations, the latter will prevail.

What do we mean by personal data?

When we talk about “personal data” we mean any information related to you as an individual. With this data, we could potentially identify you directly (e.g. your name) or indirectly by matching that information with other information we may already hold. 

What data do we collect from you?

While doing business with you, we may process your personal data through completion of forms or e-mails, or other situations in which you have chosen to provide personal information to us.

General personal details

These include, for example:

  • Name and surname

  • Email address

  • Phone number

Website and cookies-related information

These include, for example:

  • Logs and monitoring data generated when transmitting information over the Exeed network

  • IP addresses, MAC addresses of the devices you use to interact with us

  • Device information

  • User account data

  • Time and date of your interaction with us

  • Your actual or assumed location (determined by the information mentioned above)

  • Cookies preferences

  • Information obtained from cookies or pixels and similar tracking technology used on our websites

  • Data related to the PDF or white papers contents available for download on our websites (based on the topic of the PDF)

For more information, please scroll down to our cookies paragraph

Other information

For example:

We use your personal data for one or more of the following purposes:

  • To send you marketing information about our company and our (new) products or services, including regular newsletters;

  • To develop and improve our products and/or services;

  • To meet statutory or other legal requirements, including the disclosure of personal data to government institutions or supervisory authorities, and to exercise or defend legal claims.

On what legal basis?

For the activities described above, we have the following legal basis for processing your personal data:

  • To enter into an agreement with you and to manage that contract;

  • To comply with law and legal obligations;

  • Your free, specific and informed consent.

Who has access to your personal data?

Access within EXEED

Exeedwill access your personal data only to the extent necessary for the realization of said purposes. Relevant Exeedpersonnel (e.g. from the  Marketing and Communications team) can use it to carry out their jobs in line with the purposes of collection.

Exeedcan also share it with its group companies, always only for the purposes listed above and always subject to our intra-company rules. Those rules are called the Binding Corporate Rules for Customer and Supplier Personal Data and have been adopted to build a safe internal data transfer between Exeed companies worldwide.

Access by other companies

We may share certain personal data also outside of Exeedwith so-called third parties and if we do, we will also put in place, when necessary, technical and organizational measures to ensure that your data is processed exclusively for said purposes and under confidentiality obligations.

Such third parties may include:

  • IT Security Service Providers to provide services such as website hosting, data analysis, payment or billing processing, customer service, email delivery, customer relationship management, identity management, marketing intelligence and other services;

  • Other IT providers, to permit them to send you marketing communications, consistent with your choices, if you have consented to such sharing (for example with the subscription to a newsletter);

  • Public authorities, governments, regulatory or fiscal agencies or law enforcement, to comply with applicable law and to protect our and your rights, privacy, safety or property;

  • Insurance companies, tax and legal advisors and accountants; and/or

  • Training and development organizations or consultants.

In case you access other websites from links you find on, please remember that the privacy and cookie notices of these companies are applicable, not ours.

Please note that we do not sell your personal information to any third parties.

International transfers

Exeedprotects your rights and only stores in and transfers your personal data to countries with established appropriate safeguards (such as a recognized legal adequacy mechanism or using standard contractual clauses with third parties) and ensures that it is treated securely and in accordance with this Privacy Notice.

Cookies and tracking technologies

We use cookies or pixels, or similar technologies, when you interact with and use the website and leave your personal information (including name, country,phone,E-MAIL ).

In most cases we will not be able to identify you directly from the information we collect using these technologies.

We store cookies on your computer in compliance with the latest regulations, on the basis of your consent with our Cookie Management Tool (the banner on the website’s initial page), which will pop-up during your first visit on our website. By doing so, the website will function at its best and fastest. Exeed will be able to improve its user-friendliness and adjust the website visualization, promotion and products display to your interests.

You can always withdraw your consent by clicking on the button at the bottom of the page “COOKIE PREFERENCES” and select different options. By changing your settings, you can also determine that your browser will not accept cookies from this website. Be aware that in such events, you may no longer be able to use all the possibilities and features of our website. For example, videos and animations remember some settings between sessions. 

What kind of cookies do we use?

Required cookies

These cookies are necessary for our website to function and cannot be rejected or switched off, such as language selection, privacy settings or login information.

Functional (analytics) cookies

These cookies allow us to analyze the behavior of users on our website so we can count visits and traffic sources to measure and improve the performance of our site. They help us to know which pages are the most and least popular and see if we can better or ease users’ interaction with the site.

Advertisement cookies

These cookies are used to serve you with advertising relevant to your interests, either within or outside our website.

For further information about the use of cookies and your choices regarding cookies, please scroll down to the bottom of the page and click here 


And select “Advanced Settings”, to access the complete list and description of the cookies utilized on and its sub-sites and to set your preferences.

How long will we keep your data?

We will keep your personal data only for the time required to serve the purposes for which it was obtained (and/or to comply with legal requirements). Afterwards, your personal data will be removed, deleted or de-identified.

Please note that we may need to retain certain information for record-keeping purposes and that there may also be residual information that will remain within our databases and other records, which will not be removed.

How do we ensure safety of your data?

Exeed handles your personal data with the utmost care. We have taken various technical and organizational measures to protect your personal data against loss or alteration, unauthorized disclosure, or misuse. In this way, we secure our systems according to the applicable security controls from information security standards. Additionally, we make sure that these measures comply with applicable data protection and data security laws.

The Exeed websites do not target and are not intended to be used by persons under the age of sixteen (16).

What are your data protection rights?

You can, at any time, unsubscribe or opt out from receiving electronic communications from Exeed. If you no longer want to receive marketing-related emails, you can click the unsubscribe button at the bottom of each promotional email you receive from us.

In addition, you have the following rights in relation to your personal data:

  • Access, modify or delete the personal data that Exeed has about you (unless it is legally required or necessary to retain the information)

  • Restrict or object to the processing of your personal data by Exeed (under certain conditions)

  • Request a copy of your personal data (in commonly used format and under certain conditions)

If you wish to exercise any of these rights, please send an email to: When exercising your rights, the more specific you are, the better we can assist you with your request.

If you are concerned about the way Exeed handles your data, please contact us and we will investigate your query. Please also remember that you have the right to lodge a complaint against Exeed with a supervisory authority competent for your country or region.

How do you contact us about this Privacy Notice?

If you have a question about Exeed’s use of your personal data or about this Privacy Notice, we invite you to send an email to our Privacy Office at