A more effective communication is witnessed between this Chinese high-end crossover vehicle brand and its owners. On April 17 and 18, THE EXEEDER CLUB (an official community of EXEED) held its grand opening in the capital of Russia, joined by Exeeders from the same region. More events are going to be held in other cities of Russia in the near future.
THE EXEEDER CLUB focuses on professional multifunction and effective communication to meet the standards of EXEED. Except for the Exeeders, many others also attend the banquet, such as EXEED’s official representatives in Russia and its image representative. Vadim Repin, the world-renowned violinist and Russian honorary artist, gives performances on the first Exeeder anniversary activity.
The grand opening includes visiting the Bolshoi Theatre of Russia for Exeeders and their families and dining at PESHI (a Michelin restaurant near the Red Square), where Exeeders can exchange their driving experience.
In mid 2020, EXEED entered the Russian market, and now boasts three vehicle models: EXEED VX (a flagship SUV with 7 seats), EXEED TXL (a mid-size crossover vehicle) and EXEED LX (a urban front-wheel drive vehicle). The last vehicle model was released on March 17, 2022 to boost the already impressive sales.
By the end of 2021, EXEED’s first year in Russian market, 3756 vehicles were sold by dealers (increasing 1562% compared with 2020). In March 2021, a 63% increase was achieved compared with the last year, enabling EXEED to be the only China’s brand that achieves growth in Russia.