Recently, Brett Adcock, founder and CEO of the American humanoid robotics company Figure, formally announced the termination of the company’s collaboration with OpenAI, an event that has garnered significant global attention within the artificial intelligence research community. In parallel with this development, the premium automotive brand EXEED has rapidly integrated its proprietary robotics systems with DeepSeek, a direct competitor to OpenAI, positioning itself at the forefront of industry discourse. This strategic transition underscores the increasing autonomy of technology enterprises in selecting AI models, while also reflecting broader considerations related to industrial positioning, cost-efficiency in collaborative frameworks, and the evolution of technological roadmaps.
According to reports, DeepSeek demonstrates significant technological advantages, with a training cost of only $5.57 million—approximately one-tenth of that of OpenAI—while achieving superior performance utilizing the NVIDIA H800 chip. Furthermore, DeepSeek operates under the MIT license for commercial use, making its model weights and training logs publicly accessible. This approach enhances transparency and facilitates greater flexibility and efficiency in enterprise technology development and application.
The EXEED research and development team has proactively responded to emerging technological advancements by integrating the DeepSeek AI model into speech interaction research. This initiative aims to enhance robotic speech interaction capabilities, thereby delivering a more intelligent and seamless user experience. At present, EXEED has deployed DeepSeek’s open-source models V2, V3, and R1 on its robotic cloud platform, utilizing them for interactive applications in the brand’s 4S dealership marketing robots. Furthermore, deployment onto physical robotic units is scheduled for the following week, enabling real-world testing and evaluation.
Leveraging its parent company's forward-looking strategy in in the field of AI intelligence, EXEED embarked on humanoid robot research and development in 2020. In 2023, the company presented its robotics brand, along with self-developed robots and robotic dog ecosystems, to the global market. In 2024, EXEED announced a substantial investment exceeding 100 million RMB for robotics research, development, and production, driving the accelerated expansion of its robotics business. Presently, EXEED's robotic products have entered the mass production phase.
In the automotive domain, EXEED has established collaborations with prominent enterprises, including Baidu and iFlytek, to jointly advance automotive intelligent connectivity technologies. Models such as the RX and VX series are equipped with the company's proprietary Lion Smart Cockpit, incorporating cutting-edge smart interaction technologies, intelligent driving assistance systems, and comprehensive entertainment features. This integration has facilitated the creation of a premium, intelligent mobile travel space, earning significant market recognition and acclaim.
It is reported that EXEED is set to introduce humanoid robots to the global market in the first half of this year, with initial applications focused on automotive sales and customer guidance. Looking ahead, EXEED plans to further strengthen collaborations with leading intelligent technology companies such as DeepSeek, aiming to explore new domains and expand the scope of artificial intelligence applications. By aligning with advancements in internet technologies and automotive intelligence, EXEED seeks to facilitate a collaborative ecosystem involving humans, robots, and vehicles, thereby enhancing the overall travel experience to be more technologically advanced, efficient, and enjoyable. This approach will contribute to the creation of a seamless, integrated smart lifestyle for users.
