Recently, EXEED RX won the gold award of the 16th International Design Awards (IDA), becoming the first Chinese high-end vehicle to win the award since its establishment.
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Founded in 2007, the IDA advocates to lead a new look of a better life in the future through unconventional and conceptual innovative design on the basis of meeting the product attribute. The award-winning works are often referred to as the guideline of the global design industry.
EXEED RX just sets a good example. By virtue of the design language of "Aesthetics of Light" and the futuristic appearance with the style of "new luxury", it aims to meet the aspiration of young people for the future and bring better quality life to global users.
Adhere to the concept of "Aesthetics of Light" to pay tribute to the ideal of a green future
EXEED RX draws design inspiration from Atlantis' "Civilization of Light", while integrating the brand spirit and element of EXEED of "Born for More". Driven by the new design language of "Aesthetics of Light", EXEED RX focuses on the balance of light and shadow, forming a unique and textured style. Following the historical gene of the design language of "Aesthetics of Light", EXEED has created a new model RX with high-end and luxury quality, paying tribute to green manufacturing and future technology. Moreover, facing the travel needs of global high-end young users in the future, the model meets the aspiration of young users for a green and ideal future.
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Cater to the thoughts of users to lead the trend of "new luxury" with futuristic appearance
Specifically, the borderless middle grille and the X-shape star track daytime running lights on both sides enable the front face to be avant-garde, catering to the aesthetic trend of global high-end young people. For side design, it subverts the stereotype of the traditional SUVs. Adopted with the maximum aspect ratio of 1.145 among the peers, and designed with the fastback roof for war—craft cockpit and the tail spoiler for the war—craft, it creates a striking fighting atmosphere and a dynamic style like a sports car, reflecting EXEED's in-depth interpretation of the style and interest of high-end young users in the future. And in terms of the magical dazzling taillights, the model is equipped with an intelligent light language system that can move with the vehicle music and a star ring projection design with a sense of ritual, showing the charm of technology.
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RX is not only a hot product integrating the latest scientific research achievements of EXEED, but also the first model of EXEED's Intelligent Mega Factory in Qingdao based on the new M3X Architecture 2.0, which endows EXEED with the mission and strategic significance for the global high-end users of the new generation. While EXEED RX, as the first strategic model of EXEED brand in stage 2.0, it stood out in the fierce competition of IDA, fully demonstrating EXEED's industry-leading design concept, world-leading manufacturing process and excellent quality.
In the future, EXEED will gradually strive for a green future with its futuristic vehicle design concept and artistic design, serve for high-end young consumers, understand the users, and strive to become the high-end luxury vehicle brand that consumers yearn for.
