Brand Story

EXEED, a premium automobile brand, made its debut in Russia first, which is well-received by Russian consumers and awarded "Breakthrough of the Year" by Russian media.

EXEED is a new entrant in the global premium automobile market. It inherits the essence of the century-old European automobile industry and incorporates the latest intelligent technologies from China, which endows it with the strength to challenge traditional premium automobile brands.

The European R&D center of Exceed, located in Munich, Germany, brings in a team of hundreds of competent and experienced designers from BMW, JLR, etc. Thanks to the profound experience accumulation of these European automobile masters, a pure European premium fashion, and the design concepts of future cars are given full play.

EXEED R&D Dream Team
  • USA
    HENRY BRICE
    Director of advanced  engineering
    and  pre-program
  • USA
    DAVID LU
    Chief Engineer
  • USA
    STEVE EUM
    Vice president and general
    manager of design
  • CANADA
    ALEX MIKLOSI
    Design director
  • KOREAN
    RICHARD KOO
    Exterior design director
  • GERMAN
    JOCHEN TUETING
    Managing director
  • GERMAN
    MICHAEL DUERR
    Senior manager interior
    design
  • BRITAIN
    CAROLIN NUYTEN
    Senior manager
    color&material
  • GERMAN
    STÉPHANE RICHTER
    Senior manager vehicle
    architecture
EXEED R&D Dream Team
  • USA
    HENRY BRICE
    Director of advanced
    engineering and pre-program
  • KOREAN
    RICHARD KOO
    Exterior design director
  • USA
    DAVID LU
    Chief Engineer
  • GERMAN
    JOCHEN TUETING
    Managing director
  • USA
    STEVE EUM
    Vice president and general
    manager of design
  • GERMAN
    MICHAEL DUERR
    Senior manager interior
    design
  • CANADA
    ALEX MIKLOSI
    Design director
  • BRITAIN
    CAROLIN NUYTEN
    Senior manager
    color&material
  • GERMAN
    STÉPHANE RICHTER
    Senior manager vehicle
    architecture

Due to the collaboration with Luxury brand, EXEED's R&D and manufacturing system ,we have reached new heights. As a premium automobile designed for global consumers, EXEED has withstood extreme natural conditions across the world. Whether it is in freezing temperatures of -50℃ in Siberia, scorching temperatures of 55℃ in the Middle East, or crossing the South American plateau, each field test was monitored by experts from both sides. Besides, ensure that the quality of the product ranks at the top of the world. EXEED also drew lessons from Luxury brand, manufacturing processes to sustain its premium and luxurious quality.

Based on deep insight into global consumers and rapid upgrading of their demands, EXEED is extraordinarily good at targeting these differentiated demands, thus being credited as a brand created by global consumers. For instance, targeting winter conditions in Russia, EXEED is equipped with an all-round heating package that leads the market; aiming at the year-round heat in the Middle East.EXEED adds a rear air outlet and an electrodeless fan to cool the engine, considering numerous ramps in South America plateau regions, which put higher demands on the power system.EXEED adopts a high-speed ratio gearbox to increase the torque.

With the essence of the centennial history of the European automobile industry forming the bedrock, EXEED creates its architecture by integrating the latest intelligent technologies of China. EXEED's global R&D center and top partners, including Magna, Bentler, Getrag and BorgWarner, jointly build an intelligent and modular automobile architecture that covering A to C class sedans, SUV, CROSS, MPV, and new energy automobiles.

EXEED's proprietary architecture is powered by a 2.0TGDI engine with 400N•m peak torque. Its fourth-generation electrical architecture serves as the foundation for L2.5 and higher levels of autonomous driving with a cage energy-absorbing capsule body, six-position airbags, and 22 top class ADAS features. EXEED earned a five-star+ safety rating in C-NCAP crash tests, setting a new C-NCAP record.

EXEED's brand connotation is transcendence and exploration, which represents the transcendence of ourselves and the exploration of limits, as well as the continuous breakthrough of new premium automobile experience. we believe that consumers will enjoy a premium driving experience beyond perception.